What does a clarifying shampoo do?

A clarifying shampoo is specifically designed to remove buildup of products, oils, and impurities from the hair and scalp. Over time, the use of styling aids like gels, sprays, and even conditioners can lead to accumulation that regular shampoos might not effectively eliminate. This buildup can weigh down the hair, making it appear dull or lifeless. Clarifying shampoos contain stronger cleansers that help to deeply cleanse the hair shaft and scalp, restoring the hair's natural texture and shine.

Unlike moisturizing shampoos, which focus on adding hydration, or color-enhancing shampoos, which are tailored for dyed hair, clarifying shampoos serve a distinct purpose centered around cleansing. They prepare the hair for further treatments by ensuring that residues are removed, which is essential before applying deep conditioning treatments or undergoing chemical processes.